Assuming that you live in Reno, NV all year round, you're already familiar with how much damage the local weather can do to your paint job. You might be surprised to learn, however, that you may not need to wax your vehicle nearly as much as you think.
Depending on how much they get exposed to the elements, those nice shiny cars you see at Lithia Volkswagen of Reno may only receive a coat of wax around three times a year. That's only once every four months. Between each of these treatments, they simply get shampooed or treated with traditional snow foam.
That being said, it's extremely important that you keep your car nice and clean. In doing so, you make sure that the wax can adhere properly to the paint job. You'll also want to make sure that you never make the common mistake of leaving wax on after a treatment.